SK Group’s Vision for the Future at CES 2025
As the tech world turns its gaze to Las Vegas for CES 2025, SK Group is making a significant splash, showcasing its commitment to artificial intelligence (AI) technologies. The company is set to unveil a multitude of innovative products designed to lead global tech trends, all under the impactful theme, “Innovative AI, Sustainable Tomorrow.”
A Collaborative Showcase
The exhibition features collaboration among four SK Group affiliates—SK hynix, the semiconductor powerhouse, SK Telecom, and others—coming together to operate a joint booth. This cooperative approach not only underscores SK Group’s strength in the tech landscape but also emphasizes its vision of a sustainable future powered by AI.
Leadership Engagement
The booth’s launch is set to coincide with a visit from SK Group Chairman Chey Tae-won, who will be joined by executives like Kwak Noh-jung, CEO of SK hynix, and Ryu Young-sang, CEO of SK Telecom. Their presence highlights the importance of networking within the industry, as they engage with global tech leaders to foster collaborations and build a strong AI ecosystem.
A Commitment to a Sustainable Future
At the heart of SK Group’s mission is a pledge to create a sustainable future while contributing to human advancement through AI innovations. This commitment was further emphasized during the SK AI Summit held in November, setting the tone for the ambitious unveilings at CES.
A Pioneering Pavilion
Visitors to SK Group’s pavilion will find it divided into three key sections: AI data center, AI service, and AI ecosystem. Each area showcases the company’s pioneering projects in these crucial domains.
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Innovation Gate: The entrance features a massive kinetic LED display known as the Innovation Gate, measuring an impressive 14 meters high and 6 meters wide. This stunning visual serves as a gateway, offering insights into the sustainable future envisioned by SK’s AI technology.
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AI Data Center Solutions: Central to the booth is a 6-meter LED pillar that spotlights four major AI data center solutions: energy management, AI functionalities, operational efficiency, and security measures. Among the show highlights is SK hynix’s latest high bandwidth memory (HBM) chip, the 16-layer HBM3E, showcasing the cutting-edge technology that supports these crucial solutions.
- AI Service Offerings: The AI service section will introduce advanced technologies developed by SK, including GenAd, an AI-powered advertising production tool. This section aims to highlight how AI can simplify and enhance business processes across various sectors.
Innovation with a Personal Touch
One of the most anticipated showcases at CES 2025 is the demonstration of SK Telecom’s personal AI assistant, known as aster. As it prepares for its North American debut later this year, this introduction is set to captivate international audiences and showcase SK’s dedication to making AI accessible and beneficial in everyday life.
Collaboration at the Forefront
In a bid to cultivate innovation, SK Group will also highlight partnerships with several pioneering firms, including Gauss Labs, Lambda, Anthropic, Perplexity, and Penguin Solutions. The AI ecosystem section will feature collaborative AI solutions designed to push the boundaries of what AI can achieve, reinforcing SK’s commitment to an inclusive and collaborative approach toward future advancements.
A Transformative Experience
SK Group aims to use its platform at CES 2025 to demonstrate how AI can truly transform daily existence, emphasizing the technology’s limitless growth potential. The company expresses eagerness about strengthening partnerships with customers to drive forward-thinking AI innovations, positioning itself as a leader in shaping the future landscape of technology.
Through these engaging experiences and innovative showcases, SK Group is not just presenting its products; it is painting a compelling picture of a future where AI enhances every aspect of life, solidifying its role in the ongoing tech revolution at CES 2025.
