A Closer Look at El Buen Fin 2025: Preliminary Results Illuminate Impact and Participation

The Trade, Services, and Tourism National Chamber Confederation (Concanaco-Servytur) has released exciting preliminary results for the 2025 edition of El Buen Fin, Mexico’s flagship national shopping event, held from November 13 to November 17. This year, businesses across the nation reported enthusiastic participation and impressive sales growth, signaling a strong return to formal commerce and local business support.

Positive Feedback from Participants

Surveys conducted by Concanaco-Servytur reveal that a significant 71% of businesses rated this year’s event as “good” or “excellent.” This positive outlook reflects the program’s strong impact on sales, employment, and responsible consumer behavior. Octavio de la Torre, President of Concanaco-Servytur, emphasized that this event plays a crucial role in boosting the local economy, especially by lifting family-owned and community-based businesses.

Registration Trends and Sector Performance

In terms of business participation, 41% of enterprises completed their registration on the official platform, while 37% engaged informally. The retail sector, unsurprisingly, dominated the event, accounting for 68% of overall activity. The tourism and service sectors contributed an additional 12%, primarily driven by local and family-run establishments.

States such as Veracruz, Tamaulipas, the State of Mexico, and Mexico City exhibited the highest registration levels, making up over 54% of completed registrations. Meanwhile, states like Queretaro, Campeche, Nayarit, and San Luis Potosi displayed steady participation trends, indicating a widespread commitment to the event across various regions.

Local Businesses and Employment Growth

Local businesses, including family enterprises, represented a notable 36% of total participation. A remarkable 78% of companies indicated sales growth ranging from 10% to more than 30%. In response to increased demand, about 37% of businesses turned to hiring temporary staff, with 96% categorizing these jobs as short-term positions aimed at providing supplemental income to families.

Consumer Behavior in Focus

The survey provided additional insights into consumer behavior during El Buen Fin. Notably, 79% of transactions were completed using debit or credit cards, highlighting a trend toward secure and formal purchases. Brick-and-mortar shops thrived, with physical locations capturing 62% of the total purchases. Many businesses also offered customer-friendly options, like interest-free installment plans from 31% of respondents and direct discounts from 56%.

Interestingly, around 40% of purchasers logged average transaction values exceeding MX$5,000. Social media strategies also played a significant role, with 49% of businesses utilizing these platforms for marketing, while 44% noted increased support from institutional resources.

Categories Driving Sales

The event centered on major categories, with over 70% of sales focusing on appliances, electronics, apparel, footwear, and furniture. There was also a noteworthy uptick in demand for travel services, gifts, and mobile devices. The tourism sector experienced a revitalization as well, with 41% of participating businesses reporting enhanced foot traffic and improved service levels across hotels, restaurants, and travel agencies.

Extension Benefits and Collaboration Insights

A significant point of feedback from businesses was the interest in extending El Buen Fin by an extra day, with 79% stating that this adjustment could be beneficial. In response, Concanaco-Servytur plans to engage in further analysis and discussions with industry authorities and stakeholders to explore the potential for enhancement.

Economic Implications and Future Projections

According to reports from Mexico Business News, the fifteenth edition of El Buen Fin is projected to break sales records, with Mexico City alone forecasted to generate an astonishing MX$65 billion in economic impact. Concanaco-Servytur estimates a remarkable 31.9% increase in sales compared to the previous year, with the capital expected to account for a staggering 32.7% of national sales.

As consumption patterns continue to shift, digital channels are playing an increasingly integral role. The Mexican Online Sales Association (AMVO) predicts that around 70% of consumers will leverage both physical and online channels for their purchases. Notably, reliance on credit cards, debit cards, and department store cards is expected to dominate payment methods. This year’s edition also aligns with the government’s Plan México, which aims to fortify household finances and foster shared prosperity across the nation.

In summary, the early indicators from El Buen Fin 2025 paint a robust picture for Mexican commerce, emphasizing strong participation, thoughtful consumer behavior, and a renewed focus on supporting local businesses. The event is shaping up to be a key driver of economic vibrancy heading into the new year.