Forward-Thinking Entrepreneurs at Coventry University Score Big with Phoenix+ Start-up Awards
In an inspiring display of creativity and ambition, Coventry University hosted the Phoenix+ Start-up Awards 2025 Pitching Final, offering students and graduates the opportunity to present their innovative business ideas to a panel of distinguished judges. With a total funding pool of £15,000, generously supported by Santander Universities UK, the event promised not just financial backing, but also valuable exposure and mentoring for aspiring entrepreneurs.
A Showcase of Innovation
The atmosphere buzzing with excitement, seven finalists took the stage to showcase their diverse range of entrepreneurial ventures. Each pitch was met with enthusiasm and curiosity from both the judges and a live audience. Among the standout ideas was an AI-powered recovery assistant aimed at supporting stroke survivors, illustrating the intersection of technology and healthcare in addressing real-world challenges.
Another compelling pitch was for an emergency preparedness kit designed for families facing crises such as natural disasters. This idea resonated deeply, highlighting the need for accessible resources in uncertain times. Additionally, the reusable geotextile presented for cleaning up oil spills stood out, showcasing sustainability and environmental awareness in entrepreneurship.
Other noteworthy pitches included a mental health support and mentoring service for young people, a videography and photography business that aims to empower underrepresented creatives and communities, and an augmented reality brochure designed to enrich museum experiences with interactive 3D models, animations, and audio.
Celebrating Success: MetaTray’s Triumph
Among the remarkable pitches, MetaTray—an AI-powered, offline document and object scanner—stood out, securing the largest investment of the day. Bix Pettus, the first-year Aerospace Engineering student behind the innovative concept, left the event with a £5,000 boost towards realizing his vision. Bix expressed his gratitude, saying, “This prize will help me make my dream become a reality. I’m a student, so being able to get this money, instead of having to attract investors over a long period of time, gives me a great chance to make progress quickly.”
Bix’s experiences during the pitch showcased how rewarding it can be to share your passion. “I found the experience of doing the pitch really rewarding. I did my presentation and then answered questions; I think the judges were really impressed as they gave me a perfect score,” he reflected proudly.
The Supporting Role of Phoenix+
Exclusively available to students on Coventry University’s city centre campus, Phoenix+ is a transformative programme aimed at fostering entrepreneurial skills. It offers comprehensive support, including skills assessments, live events, workshops, and personalized coaching to help students unlock their full potential.
Sheena Penney, Group Head of Enhancing Futures, emphasized the programme’s mission: “Phoenix+ seeks to empower our students, helping them to recognise their talents, which in turn instils a deep sense of inner confidence. Many young individuals considering a career in enterprise face an exciting but often challenging future and Phoenix+, aligned with the innovative, high-quality learning offered across the Group, is part of our commitment to creating better futures for students.”
The Importance of Events Like Phoenix+
Events such as the Phoenix+ Pitching Final not only provide essential funding but also create invaluable networking opportunities for students and graduates. Participants gain exposure to industry professionals, allowing them to refine their ideas and business models.
In addition to the pitching sessions, the event featured speeches from past winners who have successfully leveraged their startup funding to build thriving businesses. These stories of resilience and entrepreneurship serve as inspiration for new entrants into the business landscape, illustrating the potential impact of creative ideas when supported by the right resources.
Investing in Future Entrepreneurs
The partnership between Coventry University and Santander Universities UK exemplifies a commitment to nurturing the next generation of entrepreneurs. With the backing of such initiatives, students are better prepared to navigate the tumultuous waters of the business world, equipped with the skills, confidence, and funding they need to turn their dreams into reality.
This collaboration underscores the importance of fostering a vibrant entrepreneurial ecosystem within educational institutions, empowering students to leave their mark on society through innovative solutions and fresh perspectives. Through support, mentorship, and funding, Coventry University is creating an environment where ideas flourish and new enterprises are born.
For more insights on how to develop entrepreneurial skills and embark on your business journey at Coventry, check out Phoenix+ at Coventry University.
